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Does anyone remember Crystal Pepsi? If you were alive in the in the early 90′s you will certainly remember the failed soda Crystal Pepsi. So why was this soda a fail? Crystal Pepsi was a soda released from 1992 to 1993 by none other than Pepsi-Cola. They marketed it as a “clear cola”, that was also caffeine free…a strange alternative to regular colas. The slogan they used to market the cola was “You’ve never seen a taste like this.”
Hmmm….well, it was true, we HAD never seen a taste like that before. The thing with Crystal Pepsi is, it tasted different than Cola…It had a unique flavor all it’s own, so people didn’t really consider it a cola. In it’s first year, Crystal Pepsi did around $474,000,000 in sales……not bad at all! The same year, Coca Cola essentially copied what Pepsi was doing and released Tab Clear.
So was Crystal Pepsi a success? Yes, INITIALLY IT WAS, sales were ridiculous at first, but then they quickly fell, and it was pulled off the market. David C. Novak, the guy who came up with the concept for crystal Pepsi, in an interview said that he thinks Crystal Pepsi is the best idea he ever had, yet the worst executed. Further saying that if he had actually made the soda taste good, it would have been more of a success.
My thoughts on the failed soda Crystal Pepsi
So there’s the quick version of the story of Crystal Pepsi, now here are my thoughts. I remember being a kid, and when Crystal Pepsi came out I flipped my lid…..I was completely ecstatic! Can you name me one kid who didn’t think the idea was awesome? A clear Pepsi?
I mean I know this soda failed commercially, but come on, it’s a really cool idea! I also remember actually liking the taste of the failed soda…from what I remember it was actually kind of refreshing. I actually drank the stuff quite a bit. It wasn’t perfect though, but it was good.
I feel that yes, it was poorly executed, marketing-wise. If they would have done things differently, maybe got inside people’s heads more with the marketing aspect…..kept it in the limelight longer, perhaps Crystal Pepsi would still be around, who knows? All in all, the Crystal Pepsi makes my all time list of really cool sodas!
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